Back in the mid-90’s, Vincent Flanders had a popular website called “Web Pages That Suck” based on the idea that we could learn good design by looking at bad design; let others make mistakes so we don’t have to. Flanders wrote a book (published in 1998), and a sequel (published in 2002). He’s still around. Interestingly enough, his current web page is dreadful.
http://www.webpagesthatsuck.com/
Why? Oh, so many reasons.
He’s got Google ads right in the middle, where he should have important content. True, having them there probably increases the chance that people will click on them (if only by mistake). So, if his real goal is to get people to navigate away from his page, this will work. Maybe that is his goal. The only thing he is selling, as far as I can tell, is his last book. His link to that is in the most obscure possible place. (If you bother to look for it, let me know how long it took you to find it.)
Which brings me to his website navigation. Rather than use a menu or tab system across the top or down one side (both of which would be familiar to most web surfers), he has placed his navigation “below the fold”. I have to scroll down to see the buttons and links.
There is a lot more that is wrong with this site, but these are the big “first impression” items. BTW, the credits indicate this is a design from Template World. It doesn’t make me want to go there to look for templates!